As development communicators-in-training, we are bound to encounter the words “development-oriented.” Devcom revolves around such – news stories, topics, thesis, etc. So to have a further understanding of what makes something development-oriented, here are the top 3 characteristics of a development-oriented topic I summed up with the help of an upperclassman and an alumna of CDC:
It is Purpose-driven
Development-oriented topics exist because of developmental issues within the community. Therefore, such topics should be able to help communities or individuals by providing alternative solutions to problems. Its existence is linked to its purpose.
“Tipong may pinaglalaban that goes beyond what is seen on mainstream media.”
Nica Zarate, CDC Alumna Batch 2016
It is Empowering
It must empower the marginalized – those who are treated as insignificant. Development-oriented topics can either give those people a voice through participation or educate and guide them through communication. However…
“It should still be highly aware of the opposing sides but tipped towards the grassroots.”
Faye Marie Sueño, Batch 2017
It should aim for empowerment and progress without stepping on the rights and welfare of communities and people in the process.
It is Catalytic
“Development-oriented topics are driven by the needs and concerns of communities/individuals.”
Faye Marie Sueño, Batch 2017
The topic should be geared towards the betterment of currently neglected situations – those deemed unimportant. However, one must identify the specific audience that he/she wants to bring about change.
Special thanks to these people who didn’t hesitate to share their knowledge despite their hectic schedules:
Thank you so much!
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