Whenever I hear development, ideas that always come into my mind include the poor, modernization, and success. However, if you have a closer look, you will realize that there’s more than what you think of what it is.
Now, how can you say if a topic is development-oriented? Here’s how:
First, you have to realize that not all news article you read are development-oriented. It needs to have a purpose. Development-oriented topics are those aimed towards the improvement of the lives of the people, with emphasis to the poor. For whom is it? Who are the intended audience? Why is it happening in the first place? These questions should be considered when writing one.
Second, it has to be service-oriented. There’s no room for selfishness in Development Communication. Development-oriented topics should provide information on how others could benefit from it, and how it can lead the society to betterment of its own.
Third, it has to be in line with the 17 Sustainable Development Goals (SDG) Indicators developed by the United Nations and the four guiding principles of College of Development Communication. Achieving a certain target in the SDG is a good basis if you are looking for one. Empowerment, Equity, Entrepreneurship, and Environmentalism also shall be considered as development comes in line with a comprehensive understanding in the development communication course.
Development is not just about always providing for the masses. You need to have a critical understanding of this from the beginning. If you are to look for a development-oriented topic, make sure that it has a purpose, service-oriented, and in-line with the 17 SDG Indicators and 4E’s of CDC. In that way, looking for one will never become a difficult job.
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