As I step in my college building, I began to ponder, what is development? This simple word has yet to be defined in a more profound way. Being human, means being able to live in a life where struggles are lessen, however not all are the same for every people, hence why I think, that development is adhere to a change, which could be the ultimate goal of development. As I progress into this journey of being a development communication student, and as I learn more and somewhat definite answer as to what development communication is, it should have at least three characteristic to determine if it really is developmental.
- Development should have a mindset for change.
Development cannot be a ‘development’ when in fact the meaning of development is to grow, mature, and/or advance into a type of change. Development should have a change however, it needs not to be an immediate type of change, but somewhat a type of change that is or can be considered as beneficial to all people of the nation. In addition, it does not necessarily need to be a rapid change, but, what matters is the change that benefit the people, even when it takes a slower approach.
2. Development should have a certain goal.
Development should have an aim or a goal, aim to do what is necessary for the people to survive, and aim to make the people, environment, and the nation to feel that they are a part of the world we are living in today. How can we have a developmental mindset if we do not even have a goal? Having a goal to persevere us to do something that can greatly change and enhance our lives and the lives of the future generation.
3. Development should consider the audience.
Development should tackle a community’s specific need or problem so that the solution/s are anchored to those problems. The developmental approach should cater to the audience, and that the audience, could easily understand, and develop or applied without much of a hassle. Development should be able to, ideally, solve the problems that the community or nation is facing, since development, in a larger scale, is not time-bounded, and that it should have been seen, slowly and efficiently, and not hastily.
In the Philippines, which is said to be a third world country, therefore the Philippines is considered a developing country. Hence, development oriented topics are needed for the Filipinos who are in need of a change, not only in terms of physical aspects, but especially, a change in life. And being a development communication student, it is clear that the topic of development, in terms of its characteristics, is goal-driven and that its result should not be hindered to a person, but rather, to the community or the nation.
BLOG 6050 