It is imperative that as Development Communication practitioners in training that we learn and foster a deeper understanding of what development is. That’s why in DevCom we are taught to write under the umbrella of development-oriented topics. Development-oriented topics are needed in this field because it is communication for development but what exactly are developmental topics?
SDG Oriented
Development-oriented topics are also Sustainable Development Goals oriented. The Sustainable Development Goals are a summary of long term goals our government wants to attain in a certain amount of time. These goals help a address the most timely and relevant developmental issues in the community. A Development-oriented topic most likely should support the 17 goals under the Sustainable Development Goals.
4E + 2E Oriented
The 4E’S of DevCom: Entrepreneurship, Environmentalism, Equity, Empowerment plus the 2E’s; Ethics and Education are DevCom’s core values in which should be manifested in the development-oriented topic chosen. Development-oriented topics should promote self sustainability among its readers, involve environment-friendly advocacy, advocate for inclusiveness, help realize potentials, practice and apply ethical standards, and help people make informed decisions through education.
Purposeful
Development communication is communication with a purpose therefore development -oriented topics should fulfill that purpose which is not just to inform but to assess and help the audience to make informed decisions and take action. Development-oriented topics involve the participation of both the stakeholders and the source.
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