Uncategorized – Page 6

Padyak LB: sama-sama tumulong sa kapwa

ulat nina Eirine Baldovino, Charm Artiola, at Ma. Faye Rufino

LOS BANOS, Laguna— Naging proyekto ng Padyak LB ang makatulong sa mga taong mayroong kanser sa liig-liigan (cervical cancer) gamit ang isang “bike for a cause” na aktibidad upang makakuha ng pera para sa mga biktima ng sakit na ito at tumulong na maikalat ang kainuhan tungkol na rin sa kanser sa liig-liigan.

Ang nasabing aktibidad ay isa sa mga programa na isinagawa sa pagdirirwang ng selebrasyon ng Banamos sa munisipalidad ng Los Banos, Laguna.

Opisyal na nagsimula ito ng ika-22 ng Setyembre, alas-sais ng umaga kung saan ang ruta ay nagsimula sa sentral, palibot ng iba’t ibang baranggay ng Los Baños hanggang sa General Paciano Rizal Park kung saan inaabutan ng mga boluntaryong miyembro ng Padyak LB ang mga kalahok ng tubig at pagkain.

MALAPITANG PAGTATAPOS. Mabilisang tinatapos ng mga kalahok ng Padyak LB ang kanilang ruta matapos ng tatlong oras na pagbibisikleta.

Ginamit nilang paraan upang makakuha ng pera ay ang pagkakaroon ng bayarin sa pagrerehistro,bukas ito para sa lahat kahit ano pa man ang edad.

Mula alas-sais ng umaga hanggang alas-otso ay hindi nagpapasok ng kahit anong sasakyan ang mga naka-istasyong pulis sa pamilihan ng General Paciano Rizal Park upang walang abalang makapasok ang mga kalahok sa huling lugar ng kanilang ruta.

Hinikayat din ng Padyak LB na abangan at dumalo ulit ang mga residente sa susunod na programa ng Padyak LB sa panahon ng piyesta ng Banamos nang sa gayon mapagpatibay pa nila ang pagsulong ng kanilang mga adhikain sa susunod na taon.

Stores along Grove Supported Bañamos Sale

by Angelika Montemayor, Jamil Creado, Jerome Benjamin

Last September 13-22, Bañamos Sale happened and multiple establishments along The Grove of Barangay Batong Malaki have supported the activity. From food corporations to local shops, they all had so much things (discounts or freebies) in store for would-be customers.

This year marks the 18th Bañamos Festival and as part of the celebration, Bañamos Sale – an annual, week-long participatory activity happened all throughout the municipality. Multiple establishments around Los Baños had put up tarpaulins to indicated their involvement for the said activity.

Participating establishments include the following: Zark’s Burgers that offered free fries and drinks for every purchase of any of their ala carte burgers; Max’s Restaurant which gave free sizzling tofu for a minimum order or PhP 1000; Serendipity that also for a minimum order of PhP 1000, gave free mug; Bonchon offered to all residents of Los Baños 10% discount on all orders; Pia’s 101 Collection that gifted an item of store’s choice for a minimum purchase of PhP 1000; Craft Store had 50% discount on all UP shirts; and Fregata Travel and Tours, Los Baños which gave PhP 200 off for all roundtrip 2Go Fares.

As per the officer-in-charge of the Tourism Office of Los Baños, Mr. Jonathan Natividad, Department of Trade and Industries charge on the promotions offered by all participating stores were all covered by the municipal budget.

Padyak LB: sama-sama tumulong sa kapwa

ulat nina Eirine Baldovino, Charm Artiola, at Ma. Faye Rufino

Ang nasabing aktibidad ay isa sa mga programa na isinagawa sa pagdirirwang ng selebrasyon ng Banamos sa munisipalidad ng Los Banos, Laguna.

MALAPITANG PAGTATAPOS. Mabilisang tinatapos ng mga kalahok ng Padyak LB ang kanilang ruta matapos ng tatlong oras na pagbibisikleta.

Ginamit nilang paraan upang makakuha ng pera ay ang pagkakaroon ng bayarin sa pagrerehistro,bukas ito para sa lahat kahit ano pa man ang edad.

Civic Parade 2019

Photos by Geraldine L. Brotonel and John Marwin Bayaborda

by Gabriel Dolot, Geraldine Brotonel, John Marwin Bayaborda

The day dawned gloomy in Los Baños Laguna as festivities for the Bañamos Parade continue. The Civic Parade along Brgy. Anos, infamous for traffic, is filled with people carrying banners and balloons as they march to the beat of the marching band.

From the Makiling Subdivision, the parade trailed up to the New Multipurpose Hall in Brgy. Baybayin where delegates and spectators were greeted by the Rio Brothers Band who immediately captured the hearts of the senior citizens with their rendition of famous 70’s and 80’s hits keeping the ambiance fun and lively.

Bañamos, one of the biggest festivals here in Laguna not only has become a gathering of residents but also of local & foreign tourists. Ms. Naomi, a British citizen who works at IRRI said, “It’s amazing. Everyone is so friendly and getting together. It’s really nice that people want to celebrate.This is much more impressive than what we do to celebrate.”

Over the years, it seems like the Bañamos Festival has only gotten bigger and better from the large turnout of people and the venue itself. Hon. Josephine “Baby” Sumangil-Evangelista said in a short interview, “Nakita namin na mas madaming taong kasali ngayon. Tapos kung makikita niyo, contained na tayo dito because of this multipurpose hall, Talagang this was… hindi naman rushed, inayos talaga ‘to in time for the Bañamos Festival so every office is here right now celebrating our 404th foundation anniversary.”

The Civic Parade is only one of the most awaited activities of the Bañamos festival and it’s guaranteed that the rest won’t disappoint either.

Buhay DevCom: “Development-oriented” unpacked

“… development communication writes about the poor, the marginalized, and those who have less in life.”

Nora Quebral (2002)

In my search for discovering what makes a topic development-oriented, I stumbled upon the video about the 100th Loyalty Day and Grand Alumni Homecoming of UP Los Baños shared by one of my classmates. One of its highlights centered around the 2018 CDC-AA Distinguished Awardees discussing what enticed them to take on the DevCom course. There were also mentions on the definitions and characteristics of what development is, and their answers were the basis for this article.

From what I gathered, their responses could be summarized into three characteristics: it serves a specific or target audience, it should be social conscious, and it is service-oriented.

The following people are the ones who were in the interview, thus are the ones who I used as references:

Prof. Sorhaila Latif-Yusoph, Assistant Professor, Mindanao State University
Dr. Selie B. Jamias, Vice Chancellor for Community Affairs, UP Los Baños
Ms. Sylvia Katherine S. Lopez, Communication and Publishing Manager, International Institute of Tropical Agriculture
Dr. Rogelio P. Matalang, Station Manager, DWDS, Regional Field Officer II, DA
Atty. Vida Soraya S. Versoza, Foreign Service Officer, DFA

Photo from BEN WHITE from Unsplash

SPECIFIC or TARGET AUDIENCE

When with fellow Development Communication students or alumni, one of the things you’ll always hear when we say the word “development” is that you have a specific/target audience in mind.

Specifically, it is for the people who are “marginalized, and those who have less in life“. Our duty is to investigate and analyze the roots of the problems of these demographic, and be part of the people who will find ways on how to help the people achieve progress and aid in the eradication of the problem via communication of information.

Although the term “marginalized” was prevalent throughout the interviews, Ms. Lopez focused on that of the farmers while Dr. Matalang’s also starred farmers and fishermen as an example of target audiences for development topics.

Photo from ZEYN AFUANG from Unsplash

SOCIAL CONSCIOUS

Awareness of the underlying issues in our community and society is a required characteristic that a student taking up Development Communication must have, the same goes for their works.

It must present the challenges or problems of any and all aspects of development, and communicate their findings in a way that makes others be aware AND make them care. A development topic is different from just your average news topics, it is an imperative that development topics make a positive impact rather than just simply inform of the people.

Attorney Versoza and Professor Latif-Yusoph gave emphasis that social change is one of the objectives that development aims for, and what development actually means.

Photo by PERRY GRONE bu Unsplash

SERVICE-ORIENTED

All the produced works would all boil down to one characteristic: that development is service-oriented. Development topics, at its core, focuses on how to help the people by providing relevant and progressive outputs that are communicated using various media channels.

Its aim should be on guiding and aiding the readers on making decisions relevant to the advancement of their community.

Buhay Devcom: Tips in Identifying a development-related topic

I once read a book about Development in which at Chapter 5 it discusses how an issue is determined as development-related. Chapter 5 was entitled:

IDENTIFICATION OF EMERGING ISSUES FOR SUSTAINABLE DEVELOPMENT

Development is a wide term that can be referred to a lot of things. To name some; social development, political development, economic development and such. However, digging deeper what development means as a whole according to a phone interview I have conducted with a DevCom Senior student in UPLB he stated and I quoted that development means

“Development is the liberation of individuals, people, and societies from the barriers which hinder them from enjoying their basic rights and civil liberties, and well as from realizing their optimum potential”

Development definition may vary depending on whose shoes we’ll try to fit on. After we define our own development we may now identify issues underlying it, issues that are development related. For what purpose? Simply to try aiming to solve that issue to the point that one can attain progress. I’ll start discussing about identifying a development related topic leaving this table below;

Setting the table as our reference we can see that there are numerous criteria in identifying a development-related topic. Topics ranging from its importance, impact, novelty, persistence, resolvability, ubiquity and even irreversibility. The main idea that I want to share in writing this blog is that we can have different views of development but we are one with our goals and intentions. Finding a development topic from my own point of view can be done in 5 steps.

1. Observe – from the most common sense, sight. Having the ability to witness things work, what complicates it and what seems to be the problem is a great start.

2. Check 3I’s (Intention, Impact, Interest)- well I just created the 3I’s that I think is necessary in starting and choosing a topic. First was the intention, checking our intention on weighing in a specific problem we’ve notice at step 1, after in which we check the impact of choosing it a development-related topic and lastly, the checking the interest of both parties involved in resolving the said issues. With that said and done we can arrive at step 3.

3. Search for FACTS– After having an eye on a specific topic it is necesarry that we look for facts to support it, not everything will be based on our judgement and guts. To have a close to perfect development-related topic is to backed it up with evidences that’ll make it even stronger.

4. Try to imbibe what it feels like to be the subject of your topic, it is important that we try to experience what we wanted yo change. Its like giving us the motivation whether we’ll continue on that specific topic or its not worth our time and effort.

5. Understand that development-related topics are not always perfect– after identifying our own development-related topic we must bear in mind that not everyone will agree that it should be the one with the spotlight on. After understanding our own identified topic we must embrace it as our own problem to be solved.

Is your topic development-oriented?

As DevCom students, everything that we write should be development-oriented. But what does development-oriented mean? Whenever we read a news story, how can one know if it is development-oriented? Are all news stories development-oriented?

Development Communication, as defined by Nora Quebral, is the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of the human potential.

Thus, not every news is development-oriented. Here are 3 characteristics of a development-oriented topic/output:

Centered on DEVELOPMENT. As the word suggests, development-oriented topics are centered on development. This means that in communicating information, there must be a goal to be achieved. A development-oriented news serves as a catalyst for social change. There should be a call to action elicited from the writing.

Based on research. When writing a development-oriented news, one must base it on research. Writing something that is development-oriented undergoes a thorough research for data. It should also follow a scientific method in gathering data and in putting the information in words.

For the PEOPLE. Development communicators write for the people, especially those who are marginalized. Since the goal is to elicit social change, development communicators must be inclusive in communicating information. One should be able to reach the marginalized sector so that there would be an intervention and progress will be attained.

References: UP Open University. (1998). Quebral Definition. In Introduction to Development Communication (p. 130).

Inventory

noun in·ven·to·ry\ˈin-vən-ˌtȯr-ē

the act or process of making a complete list of the things that are in a place : the act or process of making an inventory

Ang pagiging isang mag-aaral ng komunikasyong pangkaunlaran ay nangangailangan ng masusing imbentaryo ng mga kagamitang kakailanganin upang maisakatuparan ang gawain ng isang mag-aaral ng komunikasyon. Maaring mabago ang mga kagamitang ito batay sa pangangailangan gamit bilang batayan; ang katatayuan ng gagamit, talento, at maging kung saang aktwal na lugar ito gagamitin. Para sa akin, narito ang ilang mga bagay na kakailanganin ng isang epektibong mag-aaral ng komunikasyong pangkaunlaran.

Paper and Pen 📝- The usual and classic way of storing information. It does not require the use of electricity nor power it can be use at any place at any given time. However, since it is operated manually some prefer using the ones that was powered up by electricity like cellular phones, netbooks and laptops which will have separate discussion later on. –

Cellular Phone 📱- The innovation of the classic pen and paper which enables us to do the same thing of taking notes. In addition, a cellular phone from the term itself was operated by dry cells or formally known as batteries that enables it to be electronic and handy as well. Noy to mention its capability of taking photographs, recordinh audios and such features depending on the brand and model of the phone.

Laptop 💻- an electronic device which can also does the function of a phone however, it is bigger in size; has wider screen, has physical keyboard (unlike in phones), can be charged like a phone, can be handy (well, most of the time) and can handle application that requires a higher processor and system capacity.

Powerbank 🔋- with things like cell phones and laptops becoming availabke at the market it is inevitable that these have their own limits like battery charge. A lot of innovation to overcome this limits has been think of until what most of us think as a solution was having a powerbank. With that being said, powerbank provides “instant” battery charge source which can be used during emergencies and I think even laptop has their own powerbanks.

Umbrella ☂️- We all have to admit that living in Los Baños has added an extra list in our neccesities (food, clothes, shelter and an UMBRELLA). The aforementioned tools and gadgets wont survive if exposed to liquids specially rain water (Well, for some they do). What I mean is it does not only protect our gadgets and tools but as well as the operator which is badically us.

And a lot of stuffs– well it’ll depend on the one who will be using but for me the above mentioned things are necesarry the same way I ironically thinks that greatness does not depend on the things we have but how we do things on our own simple ways. ☺️

Image above retrieved from
;https://www.pinclipart.com/pindetail/moTJRi_a-shipping-manager-checking-delivery-inventory-cartoon-clipart/
(NO COPYRIGHT INFRINGEMENT INTENDED)

Unraveling what needs to be Unlocked—Buhay Devcom: ‘development-oriented’

“How can we really be a significant person in our community and be the start of social change?” That is the question that struck the mind of Professor Sorhaila Latip-Yusoph, a UPLB College of Development Communication alumna which as a devcom student also tickles my mind that leads me to asking myself, what is the real essence of development communication?and up to the question that is:

What makes something worthy to be called development-oriented?

For most people, this could be such an easy question by abruptly answering it by ‘as long as something involves development then it is development-oriented’ well this can be half-ass true but this answer spikes up the million dollar question:

What really is development?

Which is definitely a question that is harder than first one that leaves us lost and perhaps confused. That is why here I am to give you as readers a glimpse of my thoughts as a devcom student on what for me are the 3 vital things needed in order for a topic to be development-oriented:

1/3 It must be RELEVANT. By this I mean it not only to be timely but it also has to have ‘sense’. Because communication is such a staple aspect and topic that is broadly used by the masses, in order for a topic to be development oriented is it has to be something that leads to change. A good change. Relevance can also be entwined and associated with the problems the society is facing, the tit and tats that involves it up to the solutions to solve it.

2/3 It INVENTS. Not only in the aspect of technology and the sciences but this simply implies that a topic could be categorized as development oriented if it ‘upgrades’ something. May it be in the limelight of how to deprecate poverty up to how to improve the lives of the people living in the community.

3/3 It TOUCHES THE HEART. Cheesy and corny this last characteristics may seem but for me, this is the foundation of all the characteristics that I have mentioned because for me in order for development to start it should first touch the audience’s heart. For once the heart is touched, and the passion for change is ablaze, a hunger for development is started. This could be by means of enlightenment of the writer towards the readers on what should be and what should not and etc.

On the final note, I would like to finish this entry by leaving again the words of Prof. Latip-Yusoph herself:

“Development Communication of yesterday, today, and the future.” This states that development is something we cannot eradicate in our lives that is why we should be more knowledgeable and aware of how to make and know what makes something development oriented. For be a development communicator is a never ending challenge that is both a privilege and a responsibility to take.